Quantcast Renegade Rip

Ad Rates

2008-09

About Bakersfield College

  • A fully accredited two-year community college that has been offering a wide range of instruction to students for more than 90 years.
  • Of BC's 15,000 students, 54 percent are women.
  • Most populous age groups are under 24 and over 30.
  • Most students are employed at least 20 hours per week.
  • Many students take undergraduate courses in preparation to transfer to four-year colleges, while many are re-entry students anxious to upgrade their earning abilities and job skills.
  • Many students have families and represent purchasing power.


About The Renegade Rip

The Rip is circulated every other Wednesday during the fall and spring semesters. The paper is free and distributed on the main campus, at the downtown Weill Institute and various other drop points.

The newspaper has been produced by journalism students under the direction of student editors since 1929. Its staff has won numerous awards, both local and statewide, and is widely read by the student, faculty and staff population. In April, the paper received general excellence awards in the state for both its print and online editions from the Journalism Association of Community Colleges, and a number of Rip students have gone on to media-related careers.

When you advertise with The Rip, you not only reach your customers, you also help our newspaper program, as advertising dollars are used to cover production costs and update equipment.

Take advantage of the best ad deal in town while you help support Bakersfield College. Place your ad in The Rip today.


Print advertising

Display ad rates

With The Rip, local advertisers can reach 15,000 students for the low rate of $6 per column inch. For national advertisers, the rate is $7 per column inch.

We offer a campus discount rate of $5 per column inch.

Color ads are available for an additional $2 per column inch (spot or four-color).

Circulation is 4,000.

All ads must be camera-ready (EPS, PDF or TIFF formats). Camera-ready means the ad is ready to run without changes.

No paste-up ads are accepted.

Ads require a signed agreement. Please make checks payable to The Renegade Rip.

All ads should be placed seven working days before the publication date.

  • Business card ad (2 col. x 2 in. or 4 col. in.) = $24 (color, $32)
  • 1/8-page ad (3 col. x 5 in. or 15 col. in.) = $90 (color, $120)
  • 1/4-page ad (3 col. x 10 in. or 30 col. in.) = $180 (color, $240)
  • 1/2-page ad (6 col. x 10 in. or 60 col. in.) = $360 (color, $480)
  • Full-page ad (6 col. x 20-1/2 in. or 123 col. in.) = $720 (color, $960)

Please note that the above sizes are only examples. We accept ads at any size as long as they conform to our column widths.

A 10 percent discount is offered on four or more ads placed during a single semester for ads over $24, while a 10 percent discount is offered to BC students, staffers and faculty members. These discounts cannot be combined. Highest discount applies.

Classified ad rates

We do not accept classified advertisments, but we will run ads as small as 1 column by 1 inch for $6.

Column widths

The Rip, like The Bakersfield Californian, is published in a standard-size broadsheet format.

  • 1 col. = 2 in. (12 picas)
  • 2 col. = 4-1/8 in. (25 picas)
  • 3 col. = 6-5/16 in. (38 picas)
  • 4 col. = 8-1/2 in. (51 picas)
  • 5 col. = 10-5/8 in. (64 picas)
  • 6 col. = 12-13/16 in. (77 picas)

2007-08 publication dates

  • Aug. 27
  • Sept. 12, 26
  • Oct. 10, 24
  • Nov. 7, 21
  • Dec. 5
  • Feb. 7, 21
  • March 5, 26
  • April 9, 23
  • May 7


Place an ad

Ad placement deadline is one week prior to the publication date. Please make checks payable to The Renegade Rip. To place your ad, call The Rip at 661-395-4324 or 661-395-4344 or send e-mail to ripmail@bakersfieldcollege.edu or daedward@bakersfieldcollege.edu.

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