L’Oreal moves to Kern County with tax initiative

Miranda Defoor, Web & Social Media Editor

Kern County has partnered with L’Oreal through a $2.3 million incentive program. The Kern County Board of Supervisors approved the incentive package on Aug. 17, 2018.

This deal comes as part of an economic plan called Advance Kern 2017. District 2 Supervisor Zack Scrivner said in a statement, “This new business venture is a result of the County’s Advance Kern initiative that helps businesses and our local government come to the best possible agreement for tax incentives and guaranteed job creation.”

Advance Kern 2017 is part of an effort to improve Kern County by growing current businesses as well as attracting new ones. The program has been offering companies a rebate on new jobs with wages that will help employees avoid replying on public assistance. These sustainable wages will be applicable for the 155 jobs created after L’Oreal begins business to Kern County. L’Oreal is the first business to take advantage of this incentive program and have an incentive program approved.

SalonCentric, L’Oreal’s professional salon distribution will move from Valencia to Tejon Ranch Commerce Center in Tejon Ranch is also anticipated to create 45 more jobs in supportive services which are expected to make $8 million annually in sales through the local economy.

“I am pleased L’Oreal decided to set up shop in Kern County. The jobs created will help diversify our economy and add to our growth,” Scrivner said.