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Jonas Brothers’ comeback is not as great as it seems

Jonas Brothers’ comeback is not as great as it seems

By Samantha Briggs

Reporter

After four years of obscurity, the Jonas Brothers are attempting to make a comeback.

For those of you who do not remember the Jonas Brothers, they are a pop band that consists of brothers Kevin, Nick, and Joe Jonas.

The band gained popularity from the children’s television network Disney Channel. When they reached the peak of their popularity, they split up to have solo careers that had minimal success. In an effort to regain their popularity and mature as artists, they released their new single “Pom Poms” that is filled with sexual innuendo.

I’ve never been a big fan of the Jonas Brothers, but my younger sister loved them, and I was cursed with having to hear their hit song “S.O.S” on repeat on a daily basis. Although I despise their music and I use the term music very loosely, I have to admit the choruses for most of their songs were annoyingly catchy. I can see how they could appeal to a younger audience, but I don’t know about the adult audience that they are shooting for.

“Pom Poms” begins with a whistle being blown by a marching band leader. Nick Jonas begins to sing the hook “More to love when your hands are free. Baby put your pom poms down for me. Come on shake it up 123. Baby put your pom poms down for me.”

I listen to current pop music from time to time, so I am used to hearing lyrics that have no real point, but I can usually find a meaning. For example, in Rihanna’s song “Diamonds” she repeatedly says, “Shine bright like a diamond.” This lyric is utterly pointless and lacks any thought, but I understand it. She wants to shine bright like diamonds do. In “Pom Poms,” I have no idea what they’re trying to convey.

Judging from the music video, which has women dancing around wearing next to nothing, I have to assume that pom poms work as an analogy for a part of a female’s body, possibly the butt, because all I saw is an army of twerking girls on bleachers.

The urban dictionary defines pom poms as a woman’s breast. I’m not exactly sure what they meant by pom poms, and why they want them down.

The song is a gimmicky cheerleader chant that has been played out since Gwen Stefani did it with her song “Hollaback Girl.” The music video follows that cheesy gimmick. It begins on a football field with scantily clad women shaking their butts in front the camera; there is not a pom pom in sight.

There is entirely too much going on in the music video. There is a marching band, women gyrating on bleachers and the boys singing in the middle of the field. Throughout the video there are random clips. One of them being of a little boy leering at a woman with a milkshake.

 “Want you like kid just wants a milkshake and I won’t let it go to waste if I get a taste, I’m gonna drink the whole thing,” the Jonas Brother sang. I think that lyric is pretty self-explanatory.

To make the video even more uncomfortable, there is a clip of a choir dancing to the song in front of a church. I didn’t know they talked about pom poms in the Bible.

I can’t even say I’m disappointed in the band’s newest single because I don’t expect much from the bubble-gum pop group. At least their other hits were catchy and memorable. In a month from now, if someone held a gun to my head and said they wouldn’t kill me if I can remember the chorus to this Jonas Brothers song, I would pray for a miracle.

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  • L

    LeahJul 12, 2013 at 2:18 am

    I assume “Put your pom poms down for me” is referring to a stuck up female(Or one with standards). The meaning I get is double edged they’re trying to convey put down your act that you’re too good for me or some sort of a sexual, desperate line. I’m not sure how you couldn’t get the meaning since you said you’re familiar with pointless lyrics. The utter randomness of the video seems like some sort of a desperate attempt to try to attract as wide of an audience as possible. With the lyrics and the video it seems they’re trying to attract children, teenagers, young adults and possibly older folks. They use comparisons of how kids love milkshakes, a high school theme, sexual material and religion. Overall, it seems to be one big, desperate attempt to attract as wide of a fan base that they possibly can manage through one, catchy chorus song.

    Reply
  • R

    RicaApr 18, 2013 at 11:26 am

    Hi. I now apologize if some of us Jonas fans are already attacking you and such. Well I on the other hand won’t, cause this is your opinion on the guys’ new single and the band itself. Although they did not split up. They just took a break and went to do individual stuff.

    Reply
  • K

    kristy jean jandocApr 18, 2013 at 11:02 am

    Hey, girl! You better shut up! If you don’t like my boys newest single, just shut up! You have no idea how my boys work hard to create music to us once again! That music style is very popular to teeny so they just go with the flow! If you didn’t appreciate the music vid, I don’t care!!! #hatersgonnahate

    Reply
  • P

    pat scheidtApr 17, 2013 at 3:01 pm

    I totally believe they will make a big come back, noone has forgotten them .they are still very much loved by many.

    Reply
  • N

    natashaApr 17, 2013 at 10:52 am

    i would just say “SHUT UP” JB IS THE BEST

    Reply