Jonas Brothers’ comeback is not as great as it seems

Jonas Brothers’ comeback is not as great as it seems

Illustrated by Priscilla Dauven

By Samantha Briggs

Reporter

After four years of obscurity, the Jonas Brothers are attempting to make a comeback.

For those of you who do not remember the Jonas Brothers, they are a pop band that consists of brothers Kevin, Nick, and Joe Jonas.

The band gained popularity from the children’s television network Disney Channel. When they reached the peak of their popularity, they split up to have solo careers that had minimal success. In an effort to regain their popularity and mature as artists, they released their new single “Pom Poms” that is filled with sexual innuendo.

I’ve never been a big fan of the Jonas Brothers, but my younger sister loved them, and I was cursed with having to hear their hit song “S.O.S” on repeat on a daily basis. Although I despise their music and I use the term music very loosely, I have to admit the choruses for most of their songs were annoyingly catchy. I can see how they could appeal to a younger audience, but I don’t know about the adult audience that they are shooting for.

“Pom Poms” begins with a whistle being blown by a marching band leader. Nick Jonas begins to sing the hook “More to love when your hands are free. Baby put your pom poms down for me. Come on shake it up 123. Baby put your pom poms down for me.”

I listen to current pop music from time to time, so I am used to hearing lyrics that have no real point, but I can usually find a meaning. For example, in Rihanna’s song “Diamonds” she repeatedly says, “Shine bright like a diamond.” This lyric is utterly pointless and lacks any thought, but I understand it. She wants to shine bright like diamonds do. In “Pom Poms,” I have no idea what they’re trying to convey.

Judging from the music video, which has women dancing around wearing next to nothing, I have to assume that pom poms work as an analogy for a part of a female’s body, possibly the butt, because all I saw is an army of twerking girls on bleachers.

The urban dictionary defines pom poms as a woman’s breast. I’m not exactly sure what they meant by pom poms, and why they want them down.

The song is a gimmicky cheerleader chant that has been played out since Gwen Stefani did it with her song “Hollaback Girl.” The music video follows that cheesy gimmick. It begins on a football field with scantily clad women shaking their butts in front the camera; there is not a pom pom in sight.

There is entirely too much going on in the music video. There is a marching band, women gyrating on bleachers and the boys singing in the middle of the field. Throughout the video there are random clips. One of them being of a little boy leering at a woman with a milkshake.

 “Want you like kid just wants a milkshake and I won’t let it go to waste if I get a taste, I’m gonna drink the whole thing,” the Jonas Brother sang. I think that lyric is pretty self-explanatory.

To make the video even more uncomfortable, there is a clip of a choir dancing to the song in front of a church. I didn’t know they talked about pom poms in the Bible.

I can’t even say I’m disappointed in the band’s newest single because I don’t expect much from the bubble-gum pop group. At least their other hits were catchy and memorable. In a month from now, if someone held a gun to my head and said they wouldn’t kill me if I can remember the chorus to this Jonas Brothers song, I would pray for a miracle.