Advertising
BAKERSFIELD COLLEGE
RENEGADE RIP
ADVERTISING INFORMATION
The Rip is an award-winning student newspaper publication.
Print circulation: 1,000. Publication dates for Spring 2020 are set for:
Thursday, Feb. 6
Thursday, Feb. 27
Thursday, March 12
Thursday, March 26
Thursday, April 23
Thursday, May 7
We run a tabloid newspaper with color capabilities. Our rates are $5 per column inch. Rates are $7 per column inch for color ads. Ads can be any size as long as they conform to one of the column widths below:
One column: 1.66 inches (10 picas)
Two columns: 3.4 inches (20p25 picas)
Three columns: 5.1 inches (30p5 picas)
Four columns: 6.8 inches (41picas)
Five columns: 8.5 inches (51p5 picas)
Six columns: 10.25 inches (61p5 picas)
Multiply the number of column widths by the inch depth of the ad to get the total columns inches.
Some common ad sizes, and their prices (prices discounted):
One-eighth page: $80 black-white ($110 color)
Quarter page: $150 b/w ($200 color)
Half page: $350 b/w ($450 color)- can be horizontal or vertical
Full page: $700b/w ($850 color)
Ads can be sent by PDF to this e-mail: [email protected]
The Rip is also online at therip.com and selling advertising
We are accepting advertising at 300×250 pixels for $300 per month. If there is interest, we can upgrade the website to providing a banner ad at $400 per month.
Thanks again for your interest,
Erin Auerbach
BC journalism professor
661-395-4344 (office)
661-395-4324 (newsroom)