The news site of Bakersfield College

The Renegade Rip






The Rip is an award-winning student newspaper publication.

Circulation: 2,000. Publication dates for Spring 2018 are:

Wednesday, Jan. 31

Wednesday, Feb. 14

Wednesday, Feb. 28

Wednesday, March 14

Wednesday, April 4

Wednesday, April 18

Wednesday, May 2

We run a broadsheet newspaper with color capabilities. Our rates are $7 per column inch. Rates are $9 per column inch for color ads. Ads can be any size as long as they conform to one of the column widths below:

One column: 1 3/4 inches (10p8 picas)

Two columns: 3 3/4 inches (22p4 picas)

Three columns: 5 5/8 inches (34p picas)

Four columns: 7 5/8 inches (45p8)

Five columns: 9 1/2 inches (57p4)

Six columns: 11 1/2 inches (69 picas)

Multiply the number of column widths by the inch depth of the ad to get the total columns inches.

Some common ad sizes, and their prices:

One-eighth page: $105 black-white  ($135 color)

Quarter page: $210 b/w ($270 color)

Half page: $420 b/w ($540 color)

Full page: $840 b/w ($1,080 color)

Ads can be sent by PDF to this e-mail:


The Rip is also online at and selling advertising

We are accepting advertising at 300×250 pixels for $300 per month. If there is interest, we can upgrade the website to providing a banner ad at $400 per month.


Thanks again for your interest,

Erin Auerbach

BC journalism professor

661-395-4344 (office)

661-395-4324 (newsroom) or

The news site of Bakersfield College