OK Go’s latest release may be considered by the band as a “dance album,” but it cannot be much more than that. While listening to “Of the Blue Colour of the Sky” and reading the lyrics along with the music, my head kept spinning, and not in a pleasant way. But I suspect that may have been the point.
OK Go is most noted for their low budget music video for “Here It Goes Again,” also known as “The Treadmill Video,” with 49,411,001 views on YouTube alone as of Jan. 22, that definitely put them on the map.
The album does have its high points at least. The technical use of instruments and computers to make a very electronic vibe to the music is great in itself, but the electronic sound should not have been put to the vocals of the singers. Some of these lyrics overlapped with the technical mix make it very difficult to understand, and I come from a background of listening to heavy metal and scream-o bands, and can understand easily.
The albums cover-book does give some insight and definitely interest into the albums reasoning of why the album is the way it is: inside, several pages are filled with colorful graphs, with no real understanding of what they are until further along in the book.
The graphs, and title of the album, are “.excerpt[s from] the book [by] General A.J. Pleasonton’s The Influence of the Blue Ray of the Sunlight and of the Blue Colour of the Sky published in 1876.” which brings me to these questions: why the heck are they basing an album on a book from that long ago? Where and why on earth did they read this book? None of the before-mentioned questions are answered in OK Go’s album cover-book, or on the bands website, OKGo.net.
In the end, I can see this album making hundreds of millions of YouTube fanatics making parodies of the music videos to come, some of which already have, and maybe hear these songs at a dance club being mixed by a DJ, or a gamer on a future version of DJ Hero.