When makeup commercials interrupt my favorite shows, a heavy sigh and an eye roll usually follow. Mascara that gives you five times the lashes? Sure. Foundation that gives me the skin of a 5-year-old that’s never seen the sun? Yeah right. Tattoo eye shadow that lasts 24 hours? Whatever.

But after hearing a lot of hype from Maybelline New York’s Color Tattoo 24 hour eye shadow by EyeStudio, my curiosity was piqued and I decided to try it out.

I apparently wasn’t the only one because I had to go to two different stores to finally find one that hadn’t completely sold out yet. I chose to try out Bad to the Bronze, a shimmery taupe shade, and Pomegranate Punk, a deep, shimmery rose shade.

I decided to really test the product’s 24-hour claim I’d wear it on its own without the help of any primer.

I patted Bad to the Bronze onto my eyelid with a synthetic eye shadow brush and blended it out into my brow bone. With the tip of the same brush, I blended Pomegranate Punk into my creases for definition.

Just the application process left me impressed. The shadow was smooth without being greasy. It blended easily and the pigments weren’t harsh, which tends to be a real problem with most cream shadows.

Being the skeptic that I am, however, I knew the real test would be in its long-wear claim, so I started the clock at noon.

Hour after hour passed and the makeup still hadn’t creased or smudged and I was pleasantly surprised with the way it was holding up, especially for a drugstore brand.

It was around the six-hour mark I accidentally rubbed my eyes. I looked down at my fingers and saw some shimmer, but upon closer inspection in a mirror, the makeup on my eyes really hadn’t gone anywhere.

But the claim wasn’t for six hours, it was 24, so I stuck it out for the long haul. That’s right, I slept in this stuff.

When I woke up at 6 a.m. the next morning I was a little shocked to see myself with the makeup still there, a little less vibrant than on first application, but there.

Because it still had six hours to go, I made sure to leave the makeup intact while I washed my face and got on with my day.

I was impressed with its staying power and was hopeful that it would make the 24-hour mark, but at around hour 20 I started to notice it fading fast. The product that was changing my mind about makeup claims was starting to flounder, and by hour 24 it was just a shimmery reminder of what used to be.

Despite the fact that it didn’t make it all the way to 24 hours, I’m still extremely impressed with the shadow. On its own, without primer or makeup setting spray, it stayed for 20 hours with discreet fading and absolutely no creasing, which is basically unheard of with most cream shadows, department or drugstore brand.

I really don’t see a need to wear the same makeup for 24 hours straight, but if you want a long-wearing, beautifully pigmented shadow that doesn’t crease for about $7, I’d definitely recommend trying this out.